#Weekend spent money on super bowl portable#

They feature lots of quick camera cuts and cool celebrity spokespeople like Jessica Simpson.

Going into this project, our research showed that most Super Bowl commercials are very exciting to watch.

#Weekend spent money on super bowl portable#

Teens can go anywhere for entertainment, from their portable Nintendo devices to out-of-control blowjob parties. But in today’s modern society, the so-called “rules” of marketing no longer apply. The potato is a beloved American vegetable with a rich history that is simultaneously hip and timeless. Our ad failed to connect with young people. Some potato options that we purchased but ultimately discarded We spent so much time selecting the right potato for the ad that we never stopped to question whether a potato would convey the essential brand experience of Cards Against Humanity. This led us to make a fear-based decision to write the word “ADVERTISEMENT” on the potato. We were worried that consumers would confuse the ad for part of the Super Bowl. We gambled big and lost.įailure to trust our customers. However, no players were shown eating a potato, and potatoes were not mentioned at all during the game. We assumed that potatoes would feature more prominently in this year’s Super Bowl. There are just some things you can’t control. This left us susceptible to what statisticians call “correlated errors.”īad luck. In hindsight, our model lacked “external validity.” Instead of asking one person if the ad was effective 70 times, we should have asked 70 people one time. The problem we failed to anticipate was that sports fans ultimately had trouble making the leap from “Super Bowl” to “potato” to “Cards Against Humanity.” This was a real lesson in humility. USDA market research demonstrating the popularity of the potato After firing the agency, we conducted extensive market research which demonstrated that the American consumer loves potatoes. Eventually, we realized that they were burdened by conventional thinking and fired them, but this left us with only 48 hours to complete the ad. To begin work on the ad, we hired a full-service integrated advertising agency called “Wieden+Kennedy.” They wasted over six months of our precious time pitching concepts like people laughing while playing the game, and amusing card combinations coming to life on screen. We wasted time with establishment thinking. In this postmortem, we will examine the thinking behind the ad and the invaluable lessons we learned along the way. While we succeeded creatively, the advertisement showed a disappointing return on investment ($0), and we are now going out of business. Surprisingly, that's not that case.Cards Against Humanity is known as an innovator in the games space, and we saw an opportunity to apply our unique brand of “outside the box” thinking to the old-fashioned world of Super Bowl commercials. More than 100 million fans are expected to tune in to watch the production, so you might assume that the NFL shells out some big bucks to pay the artists involved. The five hip-hop artists' combined star power-with 44 Grammy wins and hundreds of millions of worldwide album sales between them-will make this one of the biggest Super Bowl halftime shows in NFL history.

Blige and Kendrick Lamar are joining together for the annual performance during the championship game. But between bites of guacamole, you might start to wonder: Do Super Bowl halftime performers get paid?

For everyone else, the Super Bowl is an excuse to laugh at hilarious commercials, eat way too much party dip, and applaud the over-the-top halftime show.

For some people, Super Bowl Sunday is all about watching two of the NFL's most talented teams go head to head in the final game of the season.